Proposal by Matchboxology for Vanilla Value Chain: Increasing Smallholder Productivity – Tanzania

Matchboxology

Proposal

Employing Human Centered Design to increase Smallholder Farmer Productivity in Tanzania

This proposal was created by Matchboxology.

SECTION 1: BACKGROUND

Project name: Employing Human Centered Design to increase Smallholder Farmer Productivity in Tanzania

Name of submitting organization: Matchboxology

Proposed skill contributions:

    • Stakeholder Mapping and Stakeholder/Community Consultation
    • Community Capacity Building
    • Gender Impact Assessment / Gender Analysis
    • Monitoring and Evaluation
    • Human Centered Design Solutions

Background: Matchboxology (MBX) is a globally awarded South Africa based human centered design, communications and behaviour change strategy incubator. We apply 20 years of international experience in social & behavior change in development, healthcare, government, education, and social sectors. Our human centered design innovation has delivered outstanding results across Africa for private sector clients, development organizations, donors and governments. We have a track record of consistently seeing and harnessing behavior change opportunities that others miss, as well as unlocking the problem-solving potential of communities and collaboration partners.

Since 2005, Matchboxology has helped leaders improve systems and behaviors to generate better outcomes in healthcare, policy, entrepreneurship and social sectors in developing countries globally. Matchboxology (MBX), has offices in South Africa and Tanzania. We are proven experts at employing Human Centered Design (HCD) globally to achieve measurable results in development and public health programs globally. Our methodologies have a track record of consistently seeing and harnessing opportunities that others often miss. MBX are trusted partners in global health projects funded by the Bill & Melinda Gates Foundation, the Global Fund, USAID and key foundations. We work to create an impact on a variety of global health challenges for implementers like Palladium, Abt Associates, JSI and PSI. We’ve created effective engagement strategies and corporate social impact programs for private sector companies including Levi’s®, Barclays and Adidas. HCD originated as a user centric product development methodology, and Matchboxology are pioneers at applying the discipline to system and behavior change challenges across all modalities of development.

Our work has led to strategic and systematic changes that improve delivery as well as the capacity of key beneficiaries to influence programs. HCD allows us to identify threads across target populations and see opportunities to scale interventions, linkages to services, and design simple, cost efficient improvements that contribute to positive behavioral transformations.

SECTION 2: PROJECT APPROACH

Human Centred Design (HCD) is a truly participatory methodology that emphasizes mutual understanding and systems thinking to engage with stakeholders on knowledge sharing and collaborative problem-solving. Using Human Centred Design will help to:

– UNDERSTAND Small Holder Farmers’ (SHF) mindsets, attitudes, beliefs, perceptions on vanilla cultivation processes and current high variance levels in productivity
– IDENTIFY human element factors of current SHFs that influence their adoption of vanilla cultivation best practices and their morale in completing the journey from planting the seeds to harvesting and production.
– UNCOVER insights that lead to proper segmentation of SHFs and the development of training strategies that align with the needs of each segment.
– DEVELOP innovative HCD generated actionable recommendations, training solutions and bespoke behavioural drivers for SHF.
– GENERATE rich interactions among relevant stakeholders that feed a collective creative force for pragmatic, tailored and scalable solutions on an ongoing basis.

Proposed Approach to Collaborative Solution Generating

MBX will conduct immersions sessions (one-on-one and group interviews) and a two-day workshop (design engagement) in each of the five project locations, using 10 years of experience applying human centered design methodologies in Africa. MBX experts will facilitate custom designed interactive exercises in the workshop, harvest participant generated solutions and synthesize insights into a final set of learnings and actionable outcomes. Empathy and truth are ingredients that will unlock the MBX team’s ability to solve the right problems with the best solutions on segmentation and segment tailored training strategies delivered in the most desirable, viable and feasible way. Our approach adds value by engaging participants in a step-by-step process, making them active collaborators in reviewing progress, analyzing motivators and barriers, and designing future solutions.

Our bespoke, highly interactive workshops combine custom design with a variety of proven team exercises and facilitated discussion. These generate rich participant interactions and allow stakeholders to become a collective creative force in problem solving. Through these workshops that are enjoyable for diverse participants, MBX will generate a flow of innovative recommendations to generate in depth understanding into factors that are affecting SHFs productivity thus informing MBX on core training strategies that need be adopted. Based on our extensive African private and public sector HCD experience, we know synergistic collaboration generates the best insights and ultimately the greatest impact. The MBX HCD process has the added benefit of generating enthusiasm amongst participants for more effective interventions. Our process not only generates stakeholder defined, clear, tangible goals but stimulates a passion for personal action and implementation.

Methodology & Activities:

1. Strategic Problem Analysis via HCD methodologies

MBX will conduct preliminary research including
conversations with NEI staff on activities and challenges experienced to date. In addition, desk research and analysis of SHFs with focus on the five project locations for additional relevant learnings prepares us for the HCD immersions and workshop framework. The combined research output will enable MBX to develop an interview guide that is well informed and aware of the broader SHF barriers, challenges and opportunities hence encouraging pointed conversations to glean high quality insights.
Deliverable: Immersions Discussion Guide
Dates: February 2020
Estimated MBX LOE: 5 days

2. Understanding Behavioural Drivers

MBX will be in project locations Arusha, Kagera, Kilimanjaro, Mbeya and Morogoro to conduct in-depth interviews immersions with NEI staff, farmer champions, SHF’s in the NEI outgrows program and other individuals as relevant, to deepen our understanding of the current realities, challenges facing stakeholders. Understanding the entire ecosystem and sphere of influence is critical to obtain a realistic understanding of the behavioural drivers that will enable or disable increased productivity. The goal here is to learn behavioural and technical drivers that are limiting the adoption of vanilla cultivation best practises and discouraging farmers from taking best care of their crops for optimum yields.

The in-depth interviews/immersions will incorporate variance in demography to allow for a diverse group of participants, including the recipients, enablers and influencers across the ecosystem. In depth interview sessions will be coordinated with local NEI representatives and will take place, where possible, at places of work, homes, and at their smallholdings. The outcomes from these sessions will identify specific opportunities and barriers based on key SFHs experiences and observations. Insights from these sessions will inform the agenda and structure of the co-creation workshop detailed below. The team for the immersions and workshops will comprise a senior MBX HCD expert and an MBX HCD facilitator, with at least one being fully conversant/native in Swahili. Deliverables:
1) Workshop Agenda
2) Workshop Materials/Bespoke Presentation/etc.
3) Immersions research findings report and presentation

Dates: TBD in consultation with NEI
Team Estimated MBX LOE: 50 days (25 days x 2 staff)

3. Developing a Segmentation Framework

Two MBX facilitators will host a two-day collective problem-solving design workshops in each of the project locations. Populated with a diversity of participants (NEI staff, SDU, SFHs and local government representatives where relevant), the purpose of the workshop will be to dive deeper in the issues raised during immersions on barriers, challenges and opportunities in order to develop a narrowly tailored framework for segmentation that is representative of behavioural, demographic and environmental variables among the SFHs. The workshops will also serve to ignite the design process for segment specific training content and methods. Each workshop will host 20 – 30 participants. It is vital that SFHs be central to the design and segmentation process as this will empower them take ownership of the training content and methods that are ultimately employed.
Deliverables:
1) Workshop facilitation
2) All workshop materials
3) Segmentation Framework
4) A comprehensive report and presentation of workshop outcomes

Dates: TBD in consultation with NEI
Team Estimated MBX LOE: 20 days (10 days x 2 staff)

NOTE: workshop venue, participant travel and meal costs are not included in the MBX budget.

4. Design Pilot and Test

Building on achieved SHF segmentation and insights from immersions and workshops, MBX will
lead the design of segment specific training material and methods. To do this MBX will use current NEI training approach/methods and insights gathered during immersions and workshops to identify what currently works and what needs better design. The new training tools and methods will take into consideration what the SFHs desire, and what is financially feasible and viable for NEI. Once approved, MBX will lead piloting of training materials at a Vanilla Centre of Excellence in one of the project locations and/or where advised by the NEI team. MBX will observe and conduct semi structured interviews and/or focus group discussions to gather qualitative data on what aspects of the new training model works and what needs to be modified. The
feedback will inform any further iterations to training. Establishing an open feedback loop between SFHs and NEI programme coordinators from at the
pilot stage will also serve to ensure that training programmes are narrowly tailored to current needs and realities of each of the identified segments
during scale up. MBX will prepare an analysis of the data collected from the pilot exercise.
Deliverables:
1) Training content and methods
2) Pilot
3) Findings report from pilot

Dates: TBD in consultation with NEI
Team Estimated MBX LOE:
+ Design of training content and methods – 20 (10 days x 2 MBX staff)
+ Pilot – 10 ( 5 days x 2 MBX staff)
+ Findings report from pilot – 10 (5 days x 2 MBX staff)

5. Identifying New opportunities for Training Programme Improvements

Depending on NEI capacity, MBX is able to provide ongoing qualitative data support in order to ensure that the training programme is meeting all objectives and to provide recommendations for further improvements.
Deliverable: Report of recommended implementation strategies
Dates: End date TBD in consultation with NEI
Team Estimated MBX LOE: TBD Workplan Timeline and
Budget: Provided in a separate document.

Matchboxology will require support from NEI as follows:
– Identify participants for immersions interviews & workshop
– Arrange travel for participants as needed for workshop
– Identify and secure suitable workshop venue (can be WTC office if appropriate)
– Provide workshop meals/teas

SECTION 3: ACTIVITIES AND DELIVERIES

Activity 1: Strategic Problem Analysis via HCD methodologies
Description: Strategic Problem Analysis via HCD methodologies MBX will conduct preliminary research including conversations with NEI staff on activities and challenges experienced to date. In addition, desk research and analysis of SHFs with focus on the five project locations for additional relevant learnings prepares us for the HCD immersions and workshop framework. The combined research output will enable MBX to develop an interview guide that is well informed and aware of the broader SHF barriers, challenges and opportunities hence encouraging pointed conversations to glean high quality insights. Deliverable: Immersions Discussion Guide Dates: February 2020 Estimated MBX LOE: 5 days

Duration: 2 – <4 weeks
Deliverable: Report, Implementation Plan

Activity 2: Understanding Behavioural Drivers
Description: Understanding Behavioural Drivers MBX will be in project locations Arusha, Kagera, Kilimanjaro, Mbeya and Morogoro to conduct in-depth interviews immersions with NEI staff, farmer champions, SHF’s in the NEI outgrows program and other individuals as relevant, to deepen our understanding of the current realities, challenges facing stakeholders. Understanding the entire ecosystem and sphere of influence is critical to obtain a realistic understanding of the behavioural drivers that will enable or disable increased productivity. The goal here is to learn behavioural and technical drivers that are limiting the adoption of vanilla cultivation best practises and discouraging farmers from taking best care of their crops for optimum yields.

The in-depth interviews/immersions will incorporate variance in demography to allow for a diverse group of participants, including the recipients, enablers and influencers across the ecosystem. In depth interview sessions will be coordinated with local NEI representatives and will take place, where possible, at places of work, homes, and at their smallholdings. The outcomes from these sessions will identify specific opportunities and barriers based on key SFHs experiences and observations. Insights from these sessions will inform the agenda and structure of the co-creation workshop detailed below. The team for the immersions and workshops will comprise a senior MBX HCD expert and an MBX HCD facilitator, with at least one being fully conversant/native in Swahili. Deliverables: 1) Workshop Agenda 2) Workshop Materials/Bespoke Presentation/etc. 3) Immersions research findings report and presentation Dates: TBD in consultation with NEI team Estimated MBX LOE: 50 days (25 days x 2 staff)

Duration: 4 weeks – <3 months
Deliverables: Report, Presentation, Implementation Plan, Workshop or meeting

Activity 3: Developing a Segmentation Framework
Description: Developing a Segmentation Framework Two MBX facilitators will host a two-day collective problem-solving design workshops in each of the project locations. Populated with a diversity of participants (NEI staff, SDU, SFHs and local government representatives where relevant), the purpose of the workshop will be to dive deeper in the issues raised during immersions on barriers, challenges and opportunities in order to develop a narrowly tailored framework for segmentation that is representative of behavioural, demographic and environmental variables among the SFHs.

The workshops will also serve to ignite the design process for segment specific training content and methods. Each workshop will host 20 – 30 participants. It is vital that SFHs be central to the design and segmentation process as this will empower them take ownership of the training content and methods that are ultimately employed. Deliverables: 1) Workshop facilitation 2) All workshop materials 3) Segmentation Framework 4) A comprehensive report and presentation of workshop outcomes Dates: TBD in consultation with NEI Team Estimated MBX LOE: 20 days (10 days x 2 staff) NOTE: workshop venue, participant travel and meal costs are not included in the MBX budget.

Duration: 0 – <2 weeks
Deliverables: Workshop or meeting

Activity 4: Design Pilot and Test
Description: Design Pilot and Test Building on achieved SHF segmentation and insights from immersions and workshops, MBX will lead the design of segment specific training material and methods. To do this MBX will use current NEI training approach/methods and insights gathered during immersions and workshops to identify what currently works and what needs better design. The new training tools and methods will take into consideration what the SFHs desire, and what is financially feasible and viable for NEI. Once approved, MBX will lead piloting of training materials at a Vanilla Centre of Excellence in one of the project locations and/or where advised by the NEI team. MBX will observe and conduct semi structured interviews and/or focus group discussions to gather qualitative data on what aspects of the new training model works and what needs to be modified. The feedback will inform any further iterations to training.

Establishing an open feedback loop between SFHs and NEI programme coordinators from at the pilot stage will also serve to ensure that training programmes are narrowly tailored to current needs and realities of each of the identified segments during scale up. MBX will prepare an analysis of the data collected from the pilot exercise. Deliverables: 1) Training content and methods 2) Pilot 3) Findings report from pilot Dates: TBD in consultation with NEI Team Estimated MBX LOE: Design of training content and methods – 20 (10 days x 2 MBX staff) Pilot – 10 ( 5 days x 2 MBX staff) Findings report from pilot – 10 (5 days x 2 MBX staff)

Duration: 4 weeks – <3 months
Description: Report, Implementation Plan, Workshop or meeting

Activity 5: Identifying New opportunities for Training Programme Improvements
Description: Identifying New opportunities for Training Programme Improvements Depending on NEI capacity, MBX is able to provide ongoing qualitative data support in order to ensure that the training programme is meeting all objectives and to provide recommendations for further improvements. Deliverable: Report of recommended implementation strategies Dates: End date TBD in consultation with NEI Team Estimated MBX LOE: TBD Workplan Timeline and Budget: Provided in a separate document. Matchboxology will require support from NEI as follows:
– Identify participants for immersions interviews & workshop – Arrange travel for participants as needed for workshop
– Identify and secure suitable workshop venue (can be WTC office if appropriate)
– Provide workshop meals/teas

Duration: 2 – <4 weeks
Deliverables: Presentation, Implementation Plan, Workshop or meeting

Project measurables: Our focus is through a HCD approach. We will give recommendations to M&E that are all feasible, viable, and desirable. The reporting will be done in context with the above.

Methods of data collection: Interviews, Focus Group Discussions

Project risks: In a developing setting with key beneficiaries, the outer ecosystem, context and beneficiaries themselves provide a risk.

Risk management strategies: Given our context on the enabling and disabling environment and on the ground experience, we believe this mitigates risk.

 

SECTION 4: SKILLS AND TEAM

Relevant past experience:
MATCHBOXOLOGY (MBX) is a globally awarded Human Centred Design, behaviour change strategy and communications incubator. We opened Africa’s first HCD firm in 2006 guided by the Nguni principal “Umuntu ngumuntu ngabantu” – ‘a person is who they are because of other people’. We saw behind all the strategic imperatives, logical frameworks, system processes and key deliverables lies a world of human beings driven by personal truths, attitudes, beliefs and motivational triggers.

MBX’s expertise is in collective problem solving; putting people at the centre of every opportunity and challenge. These key points of expertise set us apart from other HCD practitioners:

➢ We are African origin, Africa based and our resources, partners and expertise have consistently delivered outstanding results to Africa based private sector clients, development organizations, their donors and governments, including Tanzania. Our added value is found in our unique African network of collaboration partners, giving us the ingenuity to find simple solutions to complex challenges. For international clients, our Africa-based cost structures deliver significant value for money.

➢ Our immersion methodologies successfully combine research and ideation. We apply three decades of international Project Management, Creative Direction and Social Development expertise to listen and search for great ideas hiding inside ordinary people while simultaneously uncovering deep truths about behavior, attitudes and motivators. Unlike traditional research, our deep dives allow us to engage the ecosystem as a whole—from ordinary citizens and community members to district and national professionals, company staff, subject matter experts and private sector companies who have particular local expertise in logistics, marketing and consumer behavior. This wider snapshot allows us to uncover a deeper sense of truth that drives behaviors and attitudes; the result will be to help focus policy makers to address the critical challenges that are barriers to generating the key real world outcomes.

➢ We apply Human Centered Design to product developers as well as their markets. We have developed synagogical learning tools that help bring key stakeholders to a unified strategic purpose and shared set of success criteria at the outset. We have found alignment and enthusiasm is infectious and builds important momentum for products to generate impact at the coal-face.

➢ We have a track record of consistently seeing and harnessing behaviour change communication opportunities that others miss.

Our global communications experience and network of African creative resources, directed by the deep insights gained from Human Centered Design methodologies, means we can deliver value along the entire product journey or within the entire mapped ecosystem from immersion to insights to ideas to implementation.

QUALIFICATIONS:
• In Tanzania, MBX designed and is implementing an HCD initiative for John Snow Inc. (JSI) and FHI360 (under the Advancing Partners and Communities Project) that will inform the development of a Community Health Worker (CHW) program implementation plan for the Tanzanian Ministry of Health and Social Welfare. Matchboxology’s 61 immersion sessions and Mbeya district based 2-day workshop is generating insights into how government might best select and train a national cadre of CHWs and how they might be best integrated into district based service delivery into national reporting systems.

• MBX worked with Palladium and JSI in Tanzania and South Africa to develop a data culture with the Health Systems and improve data demand, quality and data based decision making. Three populations, or user groups, in two countries were targeted by this activity: district information officers, program managers and clinicians involved in the delivery of health services. The aim in applying human centered design was to diminish the development of a one-size fits-all approach which requires users to change their behavior to accommodate the various products/tools/strategies developed to improve the use of data in program decision making. Instead, this activity developed prototypes for future information system products/tools/ strategies that consider the user needs and motivations, their day-to-day activities and challenges they experience in using data. 2016

 • As USAID’s Southern Africa Water Resiliency HCD implementer, MBX facilitated a process and analyzed key learning themes with targeted stakeholders supporting a resilient Limpopo River Basin (Botswana, Zimbabwe, South Africa, Mozambique). MBX designed and implemented a collaborative learning forum for participants to share experiences on what has worked, what hasn’t and why and contributed via the outcomes to a body of knowledge and learning on advancing resilience in river basins. 2017-2018

 • Acceleration of early stage businesses in private sector: MBX was the technical assistance partner for Abt Associates in the implementation of the USAID HANSHEP Health Enterprise Fund (managed by SHOPS Project). Our role was the acceleration of health care impact via the business growth and development of early stage private sector organisations through robust and HCD marketing strategies, communications messaging and audience reach. Our consulting covered 14 different grantee organizations in Kenya and Ethiopia. This technical assistance was provided to maternal and newborn clinics, hospitals, rural clinics, ambulance services and medical product producers. MBX added significant value by facilitating deeper connections between the organizations and their target audiences resulting in measurable business growth, more positive engagements, accelerated behaviour change and greater health care impact. 2014-2015 

 • MBX is the lead subcontractor on the newly awarded, USAID ENGAGE mechanism. As a global IDIQ for HCD, MBX, through McKinsey, will support USAID globally on all HCD needs and challenges. • MBX is using Human Centered Design to support PSI’s Gates Foundation Project to improve understanding of young men between 18-29 at high risk of contracting HIV in South Africa, and in particular the high-prevalence areas of KwaZulu-Natal, Mpumalanga and Gauteng. MBX is conducting solution generating HCD exercises to address factors that impact their HIV testing and treatment behaviors, such as lifestyle, health-seeking behaviors, perceptions of risk, motivations/drivers, and other aspects that will shed light on why and how they decide to get tested or not, and then what determines care-seeking follow up among those who test positive. MBX will design a preliminary set of potential HIV testing and treatment programs tailored to this population.

• MBX is working with research firm Routes 2 results for International AIDS Vaccine Initiative, using HCD informed video ethnography to understand the mindsets, beliefs, perceptions, motivations, facilitators/barriers around ARV use for HIV prevention amongst young women in Kenya and South Africa. MBX is exploring the factors that impact women by inhibiting effective wellness decision making and uncover insights that will lead to meaningful motivation to improve ARV for prevention health seeking behaviors. MBX is supporting in-depth market research to define attributes necessary for market acceptability and the audience-specific, real-world context into which HIV prevention technologies can be deployed, including variability based upon risk-groups, gender and geography.

• MBX is facilitating an HCD project for John Snow Inc. (JSI) and FHI360 (under the Advancing Partners and Communities Project) in Sierra Leone with the aim to improve access to high-quality health services, particularly for RMNCH and family planning. The Project is to supporting the Ministry of Health and Sanitation through communications and actionable recommendations to support Health Facility Management Committees undertaking community engagement activities in health. The guidance will build on current activities, tools, and experiences, and focus on a set of communications and operational guidelines toward a vision of FMC good relationships with communities, functionality and sustainability for nationwide implementation.

• In South Africa, MBX is developing a Human Centred Design informed pilot testing program for microbicide product marketing under Abt Associates Inc. for Project EMOTION (Enhancing Microbicide Uptake in High Risk End Humans) in South Africa. MBX is developing go to market plans, marketing strategies (including advertising and/or promotional actions), producing and pre-testing potential messages and materials across audiences, media and geographies, offering a public relations strategy and exploring innovative distribution partnership opportunities. • In partnership with JSI and Global Fund, MBX is engaging in data communications and data use solutioning in Liberia, Sierra Leone, Guinea and Cote d’Ivoire to develop a Data Use Improvement Package of Tools. MBX facilitated a Co-Design Workshop in Washington DC to work with consortium partners and members of the Health Data Collaborative to design in-country workshops and related facilitation materials to be used to explore local barriers to communication and data use, as well as create a customized approach for data use in each country. MBX is leading the process in each country to develop communications tools and data use prototype solutions. 2016-2017 

• Under Abt Associates’ SHOPS programme in Nigeria, MBX provided technical assistance to an innovative school based health clinic business and a community based micro-insurance start up. MBX mapped the dynamics, motivations, attitudes and capabilities of the individual organizations and led the teams through a HCD business growth strategy process. Actionable recommendations included business re-definition insights, strategic marketing plans; behavior change tactics; public relations crisis management plans; and client acquisition strategies. MBX assistance reframed the future for both organisations. 2015-2016

 • MBX provides highly successful strategies and content for two South Africa CDC funded programs in mobile e-learning and testing (Shout It Now, ACTS). 2008-2018

 • MBX were the strategic architects and the chief creative partner for the Levi’s® Red For Life brand initiative — a globally awarded public/private partnership with PSI, USAID & Johns Hopkins that brought health development awareness to the corporate and consumer sectors, ushering in a new era of commercial engagement in development. Armed with insights from HCD immersion into the expert community and Levi’s young adult consumers, Matchboxology evolved the brand from corporate philanthropy thinking to a strategy leveraging the company’s most valuable asset (the iconic brand & consumer clout) to change health behaviour. This paradigm shift opened the door to a redefinition of the public private partnership and initiated for USAID and PEPFAR a radically fresh approach for young adult engagement and measurable youth behaviour change. 2005-2011

 • MBX is using Human Centered Design to support PSI’s Gates Foundation Project to improve understanding of young men between 18-29 at high risk of contracting HIV in South Africa, and in particular the high-prevalence areas of KwaZulu-Natal, Mpumalanga and Gauteng. MBX is conducting solution generating HCD exercises to address factors that impact their HIV testing and treatment behaviors, such as lifestyle, healthseeking behaviors, perceptions of risk, motivations/drivers, and other aspects that will shed light on why and how they decide to get tested or not, and then what determines care-seeking follow up among those who test positive. MBX will design a preliminary set of potential HIV testing and treatment programs tailored to this population. 2017-2019

 • In South Africa, MBX is developing a Human Centred Design informed pilot testing program for microbicide product marketing under Abt Associates Inc. for Project EMOTION (Enhancing Microbicide Uptake in High Risk End Humans) in South Africa. MBX is developing go to market plans, marketing strategies (including advertising and/or promotional actions), producing and pre-testing potential messages and materials across audiences, media and geographies, offering a public relations strategy and exploring innovative distribution partnership opportunities. 2015-2017 

• MBX is the producer and chief incubator of the highly acclaimed and multi-award winning South African youth brand SCRUTINIZE (Flip HIV to HI-Victory), in partnership with Johns Hopkins Health and Education in SA and PEPFAR. USAID awarded the program a global best practices certification and it won the Africomnet Award for Best Multichannel Communication Intervention. MBX was awarded a Gold for the campaign by Africa’s most prestigious ad awards competition (The Loeries). Most importantly, SCRUTINIZE was a research proven impact leader in HIV behavior change. 2008-2014

Key staff experience:
Depending on scheduling one of the following senior MBX HCD experts: 
1) Cristin Marona is the Director of Positive Change at Matchboxology, focused in Social and Behavioral Change. She brings 12+ years of experience in the global development sector with over a decade on the African continent and based in Dar Es Salaam, Tanzania. As a trained social worker and with a MPH focused in global health, Cristin is an MBX HCD expert focusing on behavior change, systems, and equity across the poverty and disease spectrum. Cristin specializes in systems strengthening and has worked extensively with USAID, DFID, CDC, BMGF, in addition to a number of foundations. Cristin has led work in Tanzania, Kenya, Nigeria, Ethiopia, Uganda, Rwanda, South Africa, Mozambique, Zambia, Ghana, Tajikistan, Kazakhstan, Kyrgyzstan, Georgia, and Brazil, as well as tackled work domestically in the United States. She is an Adjunct Professor at the Boston University School of Public Health, specializing in practiced based program design.

2) Fluent in Swahili Jason Coetzee is the Director of Social Impact for Matchboxology. He has extensive experience implementing Human Centred Design (HCD) in development and public health programs in Nigeria, South Africa, Sierra Leone, Liberia, Ethiopia, Tanzania, Kenya, Cote D’Ivoire and DRC. He has employed solution generating HCD under such USAID programs as SHOPS, Project MEASURE, APC and developed program strategy and content for internationally awarded behavior change communications in HIV/AIDS and Tuberculosis. Along with a commerce degree in marketing and psychology, Jason also has a post graduate degree in development theory giving him expertise in project management, sustainable development, evaluative methodology, poverty alleviation, institutional capacity building and governmental relations. He has worked with International Donor Agencies, for the United Nations (UNHCR) and with Governments across Sub-Saharan Africa, as well in Afghanistan, in the development and implementation of relief, development and health communications programs. Mr. Coetzee’s position involves hands-on HCD roll-out, creative development and strategic oversight with the overall goal to inspire and deliver revolutionary communication elements and programmes that stimulate behaviour and mindset changes.

3) And one of the following MBX HCD facilitators: Catherine Wandie is an HCD Project Manager at Matchboxology. She has over 15 years of experience in managing health programs in South Africa, Lesotho, Swaziland, Namibia and Botswana funded by USAID, CDC, Global Fund, Coca Cola and The World Bank. Her areas of expertise include financial management, compliance & auditing, strategic planning, programme management, monitoring & evaluation, health systems strengthening, and HIV research. Some of her recent roles include working with the KwaZulu Natal Department of health providing technical assistance with strategic planning and implementation of the 909090 strategies for HIV and TB. She also managed a ten-country regional Tuberculosis in the mines project funded by the World Bank and a five-country Global Fund Principal Recipients capacity building project funded by USAID. She has a Master’s in Business Administration (MBA) and currently completing an HIV research for a Master’s in Public Health (MPH). She is passionate in about strengthening health systems to improve efficiencies and quality of primary health care services, especially in low and middle-income countries to accelerate efforts in achieving universal health care.

4) Fluent in Swahili Kelvin Kaari is an insights associate at Matchboxology and provides analytical and research support. In addition, he is supporting USAID PROSANI project based in the Democratic Republic of the Congo with conducting immersions and logistics support for Workshops. Prior to Matchboxology, Kelvin worked in College Outreach and Business Development at The Princeton Review in Berkeley, CA. He has also worked with Education Development Centre in Marginalized communities in Northern Kenya to increase literacy and foster youth engagement in community development initiatives. In 2012, he served as Youth Ambassador at the World Literacy Summit where he signed the Oxford Declaration alongside other distinguished literacy advocates. Kelvin holds a B.A in Public Policy & Law with a French Studies minor from Trinity College, Hartford CT. He speaks Swahili fluently.

The core project team will execute the project with support from the full MBX team.

SECTION 5: FEES, REPORTING AND FOLLOW ON

Currency Selection: USD

Upper fee limit: $102,000

Payment structure: Milestone/deliverable based

Reporting processes: N/A

Desired frequency of reporting: Monthly

Interest in follow on work: Yes. HCD Focused Opportunities

SECTION 6: ADDITIONAL FILES

CVs
1. Cristin Marona CV

2. Catherine Wandie CV

3. Jason Coetzee CV

4. Kelvin Kaari CV

Workplan and budget
NEI Workplan and Budget 2020

Other files
Employing Human Centered Design to increase Smallholder Farmer Productivity in Tanzania

MBX NEI Proposal Jan 2020